Moz Pro is feature rich online SEO software tool that helps online marketers, SEO professionals and business owners to identify areas where they can rank better in search engines.
The Moz Pro Keyword Research tool can help explore and find new keyword opportunities, and lets you focus and create content based around the ones that will bring you the best results in a shorter time.
Keyword rank tracking lets you compare your own websites keywords and competitors to see which keywords are performing best and where you rank in the SERP to build new keyword strategies.
The Moz Pro site audit tool crawls your website and looks to see how healthy it is, letting you know which technical SEO issues you need to fix to help rank higher thanks to an overall health report.
Technical issues aside Moz Pro also comes with an on-page optimization tool that looks for areas of your content where you could improve with an overall page optimization score and content suggestions to boost your score and potential to rank.
No online SEO tool would be compete without the ability to track your backlinks and find websites to link to and Moz Pro give you this via their Link Research tool. This lets you identify high quality links based on domain authority and page authority to help your overall backlink profile.