What is SEO software
In simple terms, SEO software is a tool used by content marketers and search engine optimization professionals to help analyze how websites perform in search engines. SEO tools like rank trackers, website audits, backlink checkers, and keyword finders can help find new ways to rank and new opportunities to outperform the competition. This, in turn, can help drive more organic traffic to your websites, helping to increase sales and conversions.
Who uses SEO software?
Search engine optimization tools come in many forms, which means a large scope of people can use them to perform different tasks. Predominantly SEO experts and agencies are some of the biggest consumers of SEO tools as the cost to use them can be pretty high.
Individuals, freelancers, and small businesses who have an online presence will need to use SEO optimization techniques to expand their visibility to search engines. Not all SEO software needs to be paid for, with many having free SEO tools available but are often limited in the features they offer.
If you’re doing any form of content marketing or content creation online, whether that’s blog articles, YouTube videos, or social media posts, it benefits from using SEO platforms to improve your results,
Small and larger businesses often have positions for search engine optimization specialists within the company dedicated to analyzing and implementing various forms of on-page, off-page and technical SEO to increase performance in SERPs.
If you’re looking to increase your business or website’s online presence locally or globally, these systems can help with that.
What are the benefits of SEO software?
One of the main advantages of using online SEO tools is that they can help increase your visibility in search engines and increase the likeliness of getting clicks through to your website.
However, there are many different ways SEO can help your business:
- Increase organic discovery – it can be used organically, without any advertising or marketing, to drive more traffic to your website through the use of the right keywords, backlinks, and more.
- Increases reputation – the higher up in search engines you appear, the more reputable your website is perceived, rank on the first page to gain more credibility
- Improves user experience – creating high-quality, targeted content will improve the experiences visitors to your website have. This leads to decreased bounce rate and more time spent on your site. Website usability is considered a ranking factor.
- Increase brand awareness – SEO marketing can help get your brand in front of more people in search engines
- Works well with PPC – paid advertising and SEO can work together to get your site to the top of search results, increasing the chance of someone to click through to your website
- Long term marketing – SEO isn’t a do it and forget about it marketing strategy, it takes time to execute and have an impact, but continuous use can pay off greatly in the long term
- SEO works when you’re not working – search engines are live 24/7, which means so are your daily SEO efforts. It helps drive traffic even when you’re not working, making it an efficient strategy for many online small businesses.
- High ROI – compared with other types of digital marketing, SEO benefits from high returns, especially if you manage to rank on page 1 of popular search engines.
Types of SEO software features
The term SEO encompasses many different features. You can pick to target them all for a comprehensive SEO strategy or target just a few to maximize your efforts in those areas.
- SEO Audit Tools – these are used to analyze your website’s health. It can tell you if you’ve got broken internal links, meta titles, and meta descriptions missing, too long or too short, and check the structured data on your website. It can check security issues with your SSL certificates and website architecture, ensuring it’s all in working order.
- Keyword Research Tools – these help you find new keyword opportunities to help you expand the number of terms that you can show up for in search engines.
- Competitor Research Tools – these help you find out what your competitors are doing, what content ranks, what keywords they use, and what backlinks they have to their websites so you can try and outperform them.
- SERP Rank Tracker Tools – keep an eye on where your website ranks in search engines for specific terms so you can try and target them better.
- Backlink Tools – find new backlink opportunities to help boost your backlinking strategy or identify spammy links that could be hurting your SEO efforts.
- Content Ideas – many SEO software tools provide insights and ideas into content that could be beneficial to create based on the current rankings of terms.
