Best Online Survey Tools – Build A Form for Every Occasion
Are you looking to create surveys to get insights into your customers? Then you’re in luck as I’ve put together a list of the best online survey tools (with a few free survey makers thrown in there), so no matter your budget, you’ll be able to get the most out of your business.
- Easy to use form maker
- Variety of templates to choose from
- Branch questions for deeper insights
- Connect to Google Analytics, Zapier, Slack & more
- Create surveys, polls, quizzes & more
- Easy sharing via email, chat, social, weblink & more
- Fast survey creation via templates or build your own
- Analyze your data
- Collect feedback via SMS, Email, Surveys
- Track customer experience via NPS
- Integrates with other apps like Salesforce and Slack
- Ability to respond to feedback quickly
Getting feedback, opinion polls, rating forms, and performing customer research is important for figuring out whether or not you’re providing the services and products your customers actually need.
They can help with market research to see if what you think is a great idea will be profitable and viable. Plus, surveys can help rank your business areas from external customers and your employees.
Survey tools offer a variety of different opportunities for insights into your business and are excellent lead generation tools, too, letting you build that email list just a little faster.
Here’s my best survey software and questionnaire tools to pick from:
- SurveyMonkey – best online survey tool for team collaboration
- Typeform – best for small business
- AskNicely – best for retention
- QuestionPro – best free survey tool
1. SurveyMonkey
SurveyMonkey are one of the leaders in the survey tools area of online marketing.
They are proud to have over 20 million questions answered daily via their services and help you gather the data you need to help grow your business.
Depending on which plan you decide to take, you’ll always be able to create an unlimited number of surveys, but the number of questions per survey, number of responses, and ways in which you can send out your surveys are the key areas that have limits.
It’s quick and easy to set up your first survey using their software with the SurveyMonkey free plan offering you ten questions and ten responses per survey.
Depending on the plan you pick you’ll be able to:
- Pick from 100+ survey templates to get started quick
- Pick from sample questions
- Share your surveys via email, weblink, website embed & more
- Analyze each survey response through easy to read charts & reports
- Collaborate with team members
- Export data via CSV, PDF, PPT, XLS
If you’re a small business but keen on getting a decent amount of data (up to 5,000 responses per year), you will need the Advantage Annual plan at around £32 per month.
For larger teams (3 or more) looking to collaborate on their questionnaire building, the Team Advantage plan for £25 per month per user is your best option.
Overall, Survey Monkey allows you to create good-looking surveys, polls, questionnaires, and more for a reasonable price.
It can also integrate in to many popular CRM tools to help with lead management such as monday.com.
2. Typeform
Compared to SurveyMonkey, Typeform are a more affordable solution for what you get.
An online survey maker that lets you create people-friendly forms from a variety of different templates to help you with:
- Lead generation
- Satisfaction surveys
- Feedback forms
- Polls
- Quizzes
- Questionnaires
In many different fields, so you can get up and running quickly and easily.
There are three price plans on offer which give you access to a wide range of features. These include unlimited type forms, unlimited questions, unlimited logic jumps, email notifications, hidden field personalization, webhooks, custom meta description, and even accept payments via Stripe if you need to.
- Basic £21/month: 1 user – 100 responses / month
- Plus £41/month: 3 users – 1000 responses / month
- Business £66/month: 5 users – 10,000 responses / month
Compared to SurveyMonkey, you get more monthly responses for the price and more users.
There is a Typeform free form builder version with even more limited options of 10 questions per month and 10 responses per month for those looking to test out what this form creator has to offer.
Great for small businesses looking to engage with their audience and turn more leads into sales with less drop-off at a fair price, all with no coding needed.
3. AskNicely
AskNicely isn’t an all-round survey building solution like SurveyMonkey and Typeform.
Instead, AskNicely focuses on providing you with a way to get the best feedback you can from your customers via their online survey software.
With this feedback, you’ll be able to take action on their concerns or praise them, helping gain more referrals and more business.
According to AskNicely, retaining a customer is 6x less expensive than acquiring a new one. With this in mind, it makes sense to try and keep your current customers happy and get them to come back time and time again to make future purchases.
And what do happy customers do? They talk to others, helping promote your brand for you without the added expense of advertising or marketing campaigns.
Here’s a few features you can expect:
- Collect feedback via SMS, Email, Surveys
- Track customer experience via NPS, 5-star or Customer effort score
- Integrates with other apps like Salesforce, Slack, and Mailchimp
- Ability to respond to feedback in a timely manner
Unfortunately, AskNicely doesn’t provide you with pricing plans on their site. Instead, ask you to Book a Demo of their product to help you better understand how it works and persuade you to purchase.
AskNicely is a different type of feedback survey solution that will help teams perform better and drive more sales by keeping your current customers happy.
4. QuestionPro
Much like many other survey software companies on this list, QuestionPro offers a free survey software solution.
Instead of being limited to responses and questions, you get unlimited surveys with unlimited questions, skip logic, custom branding, real-time reporting, and built-in data exports.
For $129 / month the QuestionPro advanced pricing at $129 per month adds:
- 8 more question types (on top of the 30)
- advanced logic
- multi-lingual surveys
- custom survey urls
- access to the mobile app
- integration with API and Salesforce
An easy-to-use dashboard lets you create a variety of survey forms building with the choice of multiple-choice questions, open-ended questions, matrix tables, net promoter scores, ratings, and more.
The survey logic lets you skip questions and provide alternatives based on your customers’ answers offering flexibility and better data acquisition.
Overall the free version is great for those looking to trial out surveys and gives you the most flexibility for the price.
On the other hand, the $129 / month price tag is better suited to small businesses with a customer support team able to monitor and develop new surveys on a regular basis.
A few others to consider include:
Which is the best online survey tool?
Each product you find on the list above offers something slightly different in terms of features.
If you’re a small blogger or individual looking for the best free survey tools, then the QuestionPro free plan and the Typeform plans are great options.
For small companies looking for more features and team collaboration abilities, then SurveyMonkey and Typeform are my best picks for the price.
When it comes to retention and improving your customer experience and your internal customer support abilities, ASkNicely provides a great product dedicated to this.
Figure out your needs and make a plan of how often you’ll be using these feedback tools in your marketing, as many, even though they show the monthly prices are billed annually. Doing this will help you save money, as there’s no point in paying for a tool you’re not going to use.
Go forth, set up your first survey, poll, questionnaire, or quiz, and start seeing the results on where you can improve your business or websites for maximum returns and happy customers.
Tips on creating an effective survey
Given the drag and drop or click and pick style dashboards many of these survey creators use, creating surveys and feedback forms is really easy. But creating an effective one takes a little time to master and a lot of thought, especially if using more complex forms with logic jumps in.
Here are my top tips on how to create a survey that gives results:
- Let people know why they are taking the survey, quiz, etc.. brief intro is all that’s needed
- Keep it simple – don’t overcomplicate or create long forms that will make people switch off before they get to the end
- Offer an ‘Other’ option for some questions to help you fill in the blanks and gain more insights
- Make it available across multiple platforms like a mobile phone – allows you to capture all of your audience
- Make it available via multiple channels like email or embedded on your website to gain maximum exposure
Even if you just do a few of these things, you’ll get some good results from your forms and, in return, find more ways to improve what you offer and how you offer it.
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