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Benefits of CRMS for Small Business

Updated July 27, 2022

When it comes to streamlining your processes and getting the most out of your sales channels, a content relationship management system (CRMS) provides you with the tools you need to do just that.

A CRM is an effective way to consolidate your data, increase your sales, and build better relationships with your customers to help provide value and increase conversions by making all your customer data easily accessible for all who need it.

Used by sales teams, marketers, and customer services teams, the benefits of having a CRM outweigh the negatives. Whether you’re a B2C or B2B business using a CRM in your company lets you store and manage details, collaborate with team members, and produce reports to help with improving your marketing and sales funnels.

Benefits of CRMS for Small Business

1. Consolidation of Data & Details – Single point of Contact

One of the main benefits of using a CRM is that all your customer data is stored in one place. Having a single point of contact that you can use across your team means that all data will always be up to date, no matter who is looking at it.

Seeing your customer’s details like name, address, phone numbers, sales history, documents, and past communications is a powerful tool that lets you tailor and personalize your sales and marketing communication for them.

Having a database of contacts helps you from searching paperwork or through files and across multiple software to find the data you need, leading to a more productive team and a better customer experience.

2. CRMs Save Time & Increases Productivity

A CRM can be called a productivity tool. Why? Because it helps you accomplish your job quicker and easier, saving your business time, money, and resources that could be used, generating more leads, and processing more sales.

The single point of contact database is key to time-saving, but so are the built-in automation tools you can set up to automate tasks based on user interaction. User interactions include emails, landing pages, or websites that would otherwise take time to do manually.

A good CRM can integrate with other tools like your email marketing software, helping to provide efficiency in all aspects of your sales and marketing.

For example, if you’ve got a new lead from email signup, you can automatically assign a sales team member to nurture the prospective lead.

3. Increase Customer Retention

Gaining leads is an essential part of any business, big or small. Still, when it comes to sales, you should spend more time nurturing existing leads as it takes less effort, and it’s easier to sell to someone who’s already purchased with you in the past and is happy with their experience.

Taking care of your existing customers is where your CRM data can help you. You’ll be able to set up alerts for when to contact current customers, either with an offer or just to keep in touch to ensure that they don’t forget about your business and brand over time.

It can help reduce your customer turnover rate, help bring in more repeat sales and generate more traffic to your business site, which provides an added SEO benefit, among others.

Using the data within your CRM, you’ll be able to segment your customers into groups based on various factors, making it easier to target specific customers with the right marketing tone and offers at the right time.

Getting your marketing right helps strengthen your relationships with your customers, making them more likely to mention your brand and business to others, and as you might know, word of mouth is a great lead generator.

4. Data Driven Insights & Reports – Analytics

Data is key to any successful business. Having the data at hand to quickly analyze and see any issues, bottlenecks, or prospective areas for growth, along with streamlining processes, is a great way to make your small business more efficient.

Customer relationship management systems hold a wealth of data about your business and customers. By creating various reports about your business, your finance, sales, marketing, and investors will be able to see what’s currently working and what needs improvement.

Using CRM analytics and online reporting tools, you can often create customized reports that will break down all aspects of the business. You can then use these to determine factors like low lead to purchase and retention rates and how you gained a new lead in the first place.

You’ll be able to determine trends across your different teams and see which groups are performing and underperforming based on the detailed metrics held within your CRM.

Used in conjunction with your web analytics and email marketing analytics, you’ll have a comprehensive view of how your business performs online.

5. Help you provide better customer service

Having all the personal details about your customer and transactional data, including what they’ve purchased, at your fingertips can help your customer care team provide a better customer service experience.

It’ll help speed up your interactions with your customers, whether through live chat or telephone support, by having all the details to hand. With the data easy to find, it increases the customer experience and reduces wait times and the time it takes to resolve any issues.

A better user experience will mean better reviews, ratings, and a better brand profile online, leading prospective customers to trust your brand more and feel more comfortable making a purchase.

This improved time to resolution can give you an advantage over your competition, who might not be using a CRM or have set up the right processes in their business.

Who can benefit from CRM systems?

Many big brand CRMS is tailored to big companies with separate sales, marketing, and customer service teams. However, if you’re a small business or even an individual, you can still benefit from using a CRM like Monday.com.

Keeping your information in a centralized database will save small businesses even more time by helping you keep your data organized and accessible. Doing this lets you focus your time and resources on other aspects of your business, like creating content, marketing products, or finding investment.

Once you’ve successfully integrated a CRM into your business process (something that can be difficult to do given the size of your company and employees’ mentalities), you’ll be able to reap the benefits that come with using one.

CRMS helps give you an all-around better experience for your business and your customer’s experience helping in all aspects of your services.

What are the best CRMs for small business?

There are many to choose from, but when it comes to affordability and ease of use, the CRM platforms listed below are a good choice for small businesses.

Hubspot CRM
Hubspot CRM
  • Manage your contacts, deals, tasks and sales pipeline online
  • Automatically track customer interactions from email, calls, forms
  • Timeline view to see every lead and associated details - save time not searching for info

View DealsHubspot CRM Features

monday.com
monday.com
  • Create customizable project workflows from ready made templates
  • Organize and tag contacts, projects & team members easily to help streamline processes
  • Build marketing automations to help save time

View Dealsmonday.com Features

Pipedrive
Pipedrive
  • User friendly interface online & mobile with visual pipelines
  • Sales assistant offers areas where you can improve and where you could focus more
  • Automations to help save time and collect data from sources with a click

View DealsPipedrive Features

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