Hootsuite is a social media management and marketing platform that lets you take care of your social media channels’ organic and paid ads from one location.
A tool built to help social media marketing professionals create content that will engage with customers no matter where they hang out, whether Facebook, Instagram, LinkedIn, YouTube, Twitter, etc. With over 20 social network integrations possible.
You’ll find social media tools to help create content, whether that’s organic posts or paid adverts, and a publishing view where you’ll be able to see all of your scheduled posts in time slots across the days.
Simply drag posts to move them around or click on them to see all the details about a post and change any details before it’s published.
Hootsuite lets you manage and monitor your messages across your social media networks directly within your account. No more switching between browser tabs or mobile apps to keep up to date with your followers.
Speeding up the time to interact with your followers and fans directly without leaving the software saves you time and increases your customer engagement and satisfaction levels. Don’t let a customer’s question fall through the gaps by setting up chatbots that can respond to inquiries to start the conversation, giving you the time to carry on the conversation when you can.
The Hootsuite analytics tools let you measure more than just the performance of an individual post or campaign by letting you see what’s working and what’s not. If an organic post is gaining momentum, you can add it to your paid posts to help make the most out of it.
On top of that, you’ll be able to keep track of your followers, response times, engagement, and traffic and keep an eye on what your competitors are doing, so you can copy what works for them and gain an advantage.
Custom reports also help show your business’s impact, with exportable reports to share with your team or company members higher up.
Yes, and no. There is a Hootsuite free plan available that is limited to 2 social accounts, 5 scheduled messages at a time, and 1 user. Hootsuite offers a 30-day free trial of their paid plans so you can experience what one of the best social media management platforms provides.
You’ll get the ability to downgrade to a free plan before the trial ends or upgrade to one of the higher-paid plans at the end of your 30-day free trial. Be sure to note when it ends as not to get charged if you find one of Hootsuite’s competitors is a better fit.
As for Hootsuite prices, there are 4 paid plans to choose from, starting at £39/month, which gives you access to 1 user, 10 social accounts, unlimited scheduled posts, and messaging inbox. All you need as a small business to streamline your social media workload.
You can use Hootsuite for free using their free version, get a 30-day free trial of their software or pick from one of their four available paid plans.
Note prices above don't include sales taxes.
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