What is email marketing software?
Email marketing software is the online program used to send emails to customers to help promote your business products and services. It allows you to create, send, track and analyze the emails you send out to your mailing list, getting your message across effectively.
You can help increase your ROI, sales, and conversions through email marketing tools. You can achieve this by personalizing your emails and segmenting your list of subscribers so they only receive what they are interested in.
Who needs email marketing software?
Freelancers, startups, small businesses, nonprofits, ecommerce websites, marketing agencies, and individuals running a side hustle looking to promote their brands online can all benefit from using email marketing tools. All types of business industries, from online stores to restaurants, to real estate agents, can all use some form of email marketing in their business to gain new customers and keep in touch with existing ones.
Online marketers looking to leverage their subscribers’ list will all benefit from what this type of online marketing software can do.
This includes help you quickly and easily create:
- Newsletter emails
- Product emails
- Plain text emails
- Announcement emails
- Offers & Deal / Promotion emails
- Feedback questionnaires
- Subscriber series
- Personalized customer journeys
With an average ROI of $36 – $42 for every $1 spent on email marketing, you can expect some good returns if leveraged correctly.
Features of email marketing software
Each online email software differs in what it provides, however there are many common features you’ll find among them, these include:
- Lead Generation Tools – create email sign up forms & popups
- Landing Pages – create landing pages to help convert specific email campaigns
- Email Templates – choose from crafted email templates for quicker design
- Drag and Drop Editor – no need to code simply drag & drop elements & images into place
- Segmentation – group your subscribers by various factors including interests, gender, & country
- Automations – setup automated tasks based on how your subscriber signs up to your list
- Integrations – integrate with popular CRM software and project management tools to help streamline your business
- Tracking & Analytics – track your open rates, click through rates an analyze each email campaign you send
What are the benefits of email marketing solutions?
The benefits of growing your mailing list and showing off your business include increased brand recognition, better conversions, and increased customer interaction, which can help you increase your overall sales and reputation.
Through the use of personalizing your email campaigns, you can create a rapport with your existing customers, which lends itself to around 50% increased willingness to try new products.
And with existing customers likely to spend 31% on average more than new customers, email marketing can be a key tool in leveraging your customer retention strategy. Something many small businesses and larger ones spend less time on than new customer acquisitions.
Unlike some factors of running an online business, email campaigns can be easily tracked, monitored, and analyzed. Through built-in analytics, you’ll be able to track open rates, click-through rates, open to click ratios, and test email subject lines using A/B testing that many of the best email marketing tools offer.
This data can help drive your future email marketing strategies, letting you focus more on what is working for your business and what is not.
The tools make it quicker for you to create an email campaign thanks to pre-made email templates, which you can quickly change using the drag and drop editors.
Create engaging landing pages for your campaigns, which can help increase your conversion rates driving up that ROI number.
Email marketing integrations
Most of the popular email platforms can be integrated into popular customer relationship management platforms and project management platforms to help manage transactional emails like notification emails, confirmation emails and cart abandonment emails.
This helps keep your customers informed of what they’ve done for their records. Other integrations can be added to CMS like WordPress and Elementor, along with online website builders like Wix and Weebly.
Integrating with ecommerce platforms like WooCommerce, and Shopify can help fine-tune your sales funnels, create better segmentation based on purchases, add personalization, and grow your email newsletter list.
