Best Keyword Rank Tracking Software in 2024
Keeping track of your website’s visibility in search through its keywords is a vital part of any small business owner or SEO marketer’s toolbox that can help identify areas in which you can improve or need to continue to watch to stay at the top.
Keyword rank tracking software is an important SEO tool that helps you get insights into how well your target keywords perform in search engines like Google. You can keep track of tens to thousands depending on the tracking software, find out which pages on your website are ranking for keywords and find out ways to improve your SEO metrics for those keywords.
Who needs keyword ranking software? Marketers, website owners, SEO experts, and small businesses need to identify key areas of their business or clients’ businesses that they can improve.
Here’s my pick of the best Keyword rank tracking software:
- RankTracker Rank Tracker Tool
- SE Ranking Keyword Rank Tracker
- Ahrefs Rank Tracker
- Semrush Position Tracking Tool
1. Ranktracker Rank Tracker Tool
RankTracker is a keyword ranking tracker that lets you follow how your keywords rank on Google and compare them against your competitors’ websites.
You’ll be able to track them across different popular search engines like Google, Bing, Yahoo, and Yandex, across other languages, and locations worldwide.
These features help you keep track of your SEO campaigns, whether local to one country or multiple, letting you target popular keywords on Mobile and Desktop searches.
You’ll be able to find metrics like Search Volume, Absolute and Organic Rankings, Keyword Difficulty, and more, all within an easy-to-use interface that helps you visualize your website’s keyword data making it easier to digest.
You can set up daily emails to let you know which keywords have moved up and down so you can act instantly to make any changes, if necessary, to make sure you keep driving traffic to your site.
You’ll also be able to keep track of SERPs features that your keywords do or don’t rank for, like Top Stories, Site Links, Shopping Results, etc. Each one gives you insights into possible opportunities to add new areas or components to your site that could add a traffic boost.
Not only does RankTracker just track keywords, though. It gives you the ability to track individual pages of your website in the SERPs to see which keywords they rank for and the amount of search volume they are getting.
This feature can aid in defining which content could do with an update or improvements to rank higher or which content is outperforming what you thought it might.
Other features you get with RankTracker account are:
- Keyword Finder
- SERP Checker
- Backlink Checker
- Web Audit Tool
- Actionable SEO tasks
Regarding pricing, RankTracker has four paid plans for you to choose from with a 7-day free trial so you can test out how it all works without committing.
- Starter $9/month (paid annually) – 100 daily tracked keywords
- Double Data $29.50/month (paid annually) – 500 daily tracked keywords
- Quad Data $54.50/month (paid annually) – 1000 daily tracked keywords
- Hex Data $104.50/month (paid annually) – 2000 daily tracked keywords
2. SE Ranking Keyword Rank Tracker
If you’re after an all-in-one SEO tool that includes a keyword rank tracker, then SE Ranking gives you that.
Their keyword tracking software is just part of their suite of tools that includes Website Audit Tools, On-Page SEO Checker, Backlink Checker, Webpage Monitoring, Keyword Suggestion Tools, and SEO Marketing Plan for beginners and professionals.
The Keyword Tracker is the tool you’ll need when it comes to keyword rank monitoring. With it, you’ll be able to track keywords across various platforms, including Google, Yahoo, and Bing, and check your YouTube rankings, too, something other tracking software misses out on.
The interface quickly shows you your keywords, search volume, and ranking by date to see how much your tracked keywords fluctuate day to day based on location and search engine type.
With mobile-first indexing being important, you can also pick which devices you want to track your keywords on, whether in desktop or mobile search, helping you create an SEO strategy for your target audience.
Not only can you track your website’s keywords, but also up to 20 competitors’ keywords so you can see how they are performing in comparison to yours with an SEO visibility score letting you identify what needs improving.
You can also keep track of the SERPs, seeing the top 100 positions to find out the movers and shakers and see what you need to do to improve your overall content SEO for better ranking positions.
SE Ranking Pricing
You can customize SE Ranking plans based on how fresh you want your keyword data, the number of keywords you want to track, and how you pay.
You can save up to 20% if you pick every 3 days or up to 40% if you want weekly keyword tracking over the daily price, with up to 20% extra saving for paying annually compared to monthly.
Here’s a few pricing examples:
- Essential – from £11.04/month (paid annually) – 250 keywords
- Pro – from £25.44/month (Paid annually) – 1000 keywords
- Business – from £53.76/month (paid annually) – 2500 keywords
Not just a keyword position tracker, SE Ranking is a comprehensive SEO tools suite that can help SEO beginners, marketers, website owners, entrepreneurs, and freelancers gain a competitive edge over the competition.
Related: Check out my 9 step SEO beginners guide.
3. Ahrefs Rank Tracker
Ahrefs lets you monitor your keyword ranking from 170 countries and main competitors with an overview that enables you to visualize your keyword rankings over time.
Search features reporting lets you see how much of your keywords rank in the SERP and the feature type (featured snippet, site links, top stories), and you can get actionable insights that you can focus on to get higher rankings with a boost in traffic.
Ahrefs Rank Tracker is a comprehensive SEO tool that identifies all areas of your keywords, letting you see your keyword ranking history and the top 100 search results for that keyword with your’s clearly identified.
Keeping an eye on the competition is also a key feature of the Ahrefs Keyword Tracker, letting you see how your tracked keywords compare. See them in a visual graph to see your progression and content.
Another report that Ahrefs provide is the Metric report. Within this, you’ll get monthly metrics on position search volume, cost per click (CPC), number of clicks, and parent topic for your keyword term.
You can also get a weekly or monthly report emailed to you so you can identify areas on which you might need to focus.
Other features included with an Ahrefs account:
- Content Explorer – find new content ideas for your website
- Site Explorer – research your competitors keyword rankings and backlink data
- Site Audit – find SEO issues that could be affecting your rankings
- Keyword Explorer – get keyword ideas and find new opportunities
Ahrefs offer four paid plans tailored towards different sized businesses, including all of the features mentioned above.
- Lite – £62/month (paid annually)
- Standard – £124/month (paid annually) 6 month ranking history
- Advanced – £249/month (paid annually) 2 year ranking history
- Enterprise – £616/month (paid annually) unlimited ranking history
Pay annually, and you’ll get 2 months free.
Another all-in-one SEO tool, Ahrefs, provides a wealth of data that you can use to monitor the performance of your website in all areas, not just keyword rankings.
4. Semrush Position Tracking Tool
Semrush, much like Ahrefs, is a search engine optimization platform with a wealth of SEO website tools built-in to all of its plans, including keyword research, on-page SEO, link building, and competitor SEO analysis.
When it comes to keyword ranking, the keyword Position Tracking Tool lets you track your site’s keywords in Google, see the SERP features you own, and track your movements in the results.
With the landing pages feature, you’ll see how specific pages on your website perform, how many keywords your pages rank for, the estimated traffic you can expect, and the average position in search.
Track keywords across location and device and find opportunities to rank your content with Featured Snippets finding out which keywords you need to add to your site to remove the competition and take that top spot.
Semrush isn’t the cheapest search engine marketing tool on the market, with basic plans coming in at $99.95/month paid annually or $119.95/month paid monthly, but the data you find within can be priceless for your SEO strategy.
- Pro – $119.95/month
- Guru – $229.95/month
- Business – $449.95/month
Pay annually, and you’ll save 17% on the monthly rate.
If you’re after an all-in-one tool that helps with all areas of SEO, including a keyword ranker Semrush is an excellent alternative to the others on this list.
Which are the best SERP Keyword tracking tools?
Depending on your needs and budget will determine which tool you pick.
If you’re on a budget, SERanking will provide you with the rankings data you need to find new opportunities across a variety of different areas, including your YouTube rankings.
When it comes to an all-around keyword ranking tool, RankTracker provides you with a suite of tools to check keywords and backlinks, and SEO issues at an affordable price.
Ahrefs is one of the most comprehensive tools out there tailored more towards SEO professionals and those with the budget and time to dedicate to performing daily SEO tasks.
Whichever keyword ranking website you choose, do your research, read reviews, take advantage of the free trials, and I know you’ll find a keyword rank tracking platform that measures up to your needs.