5 Best Landing Page Builders To Help Create Better Landing Pages In 2023
Building a landing page for your website in 2023 doesn’t need to be complicated. You don’t need to have technical skills or a designer’s eye to create a custom website page that can help you acquire more leads.
The best landing page builders provide you with the software and tools you need to build an optimized page to generate leads, drive sales and improve conversions.
Use these popular page builder tools for specific marketing campaigns to help promote your business products and services or capture emails for future marketing campaigns.
Here’s my pick of the best landing page software:
- Leadpages – best landing page builder for small business
- Convertkit – best free landing page builder
- Unbounce.com – best page builder for the money
- GetResponse – best all-around lead generation tool
- Elementor – best landing page builder for WordPress
1. Leadpages – best landing page builder for small business
The Leadpages software provides you with many features that can help you capture more leads and generate more sales.
When it comes to building landing pages, you have a great selection of mobile-responsive templates to get you started. Each one provides you with a good starting point no matter what area your business is in.
Once you’ve found the one you like, you can use the drag and drop editor to change images and text quickly and add extra features, all without the need to code a single line.
When you’re done creating, the Leadpages software will rate how well it thinks your page will convert using its built-in conversion guide. This lets you make changes to your page before putting it live for maximum effectiveness.
Other features include:
- No limits to the amount of pages you can publish
- Unlimited traffic and lead generation storage
- Fast page load speeds
- A/B split testing to see what works and what doesn’t (Pro Plan)
- Integrates with marketing automation platforms, email marketing software & more
When you sign up to Leadpages, you don’t just get access to the landing page builder platform. You’ll get one site, free hosting, lead notifications, tech support, and a 1-on-1 quick start call to get you set up quicker.
As for pricing, you can get a 14-day free trial, after which you get to pick from 2 plans:
- The Standard at $37/month (Paid annually)
- The Pro at $74/month (Paid annually), which adds up to 3 websites, online sales & payments, and unlimited A/B split testing
2. Convertkit – best free landing page builder
Inside the Convertkit software, you’ll be able to create different types of landing pages. Pick from a variety of templates depending on what you want the focus of your page to be.
Whether you’re creating a new page for newsletter sign-up, product, video, webinar, or event, you’ll be able to find a suitable page template for your needs.
When designing your landing page, you’ll be able to change all the different elements, colors, text, images, and button styles and add custom fields and tags to capture more information.
You’ll have the option to set up confirmation emails or get them to download your latest ebook or promotional material when they confirm their email address.
Once done, you’ll get a URL you’ll be able to drive all of your traffic to from Facebook Ads, Search Ads, marketing campaigns, and more without affecting your existing website or having a negative effect on your SEO.
Much like Leadpages, Converkit aren’t just about landing pages, their about all things conversion and lead generation. With a Convertkit plan you’ll get access to:
- Unlimited landing pages
- Unlimited sales pages
- Unlimited link pages
- Customizable domain
- Unlimited traffic
- List growth analytics
- Email sending
- Sell digital products & paid subscriptions (3.5%+ 30c transaction fee)
Use Convertkit for free. The Convertkit free landing page builder lets you do more than some paid versions do. You’re limited only by the number of subscribers you have, with up to 1,000 for the free version.
As for the paid plans, there are two to pick from:
- The Creator plan starting at $9/month (billed annually)
- The Creator Pro plan starting at $25/month (billed annually), for just 300 subscribers
You’ll get access to added features like visual automation funnels, automated email sequences, and additional reporting depending on which you pick.
A good option if you’re on a budget and need a cheap, intuitive page builder for your next marketing campaign.
3. Unbounce.com – best page builder for the money
Aimed at professional marketers and agencies, Unbounce provides you with a landing page builder that helps you create online campaigns easier and quicker.
Like most, you can pick from over 100 customizable templates or start from scratch using the drag-and-drop editor to add and edit elements. No coding is needed.
If you want to customize your landing page further and have the skills or know someone who does, you also can add custom CSS and JS to your page to enhance its features for your needs.
One feature that provides added value to your custom landing pages is the Dynamic Text Replacement feature. This feature will automatically replace pieces of your text to match the search terms a person used to get to your page. This helps increase relevancy and conversion potential.
Once done, you can use the Unbounce WordPress plugin to add it to your WordPress website or publish it to your custom domain.
With access to A/B testing features, you can optimize your campaigns to help increase your conversions further.
Unbounce aims to help you grow your business online, and as such, they have a 14 free trial to help you understand whether or not it’s the best landing page builder for you.
After that you’ve got 3 price plans to choose from:
- Launch – $90/month
- Optimize – $135/month
- Accelerate – $225/month
Each one is limited by the number of conversions, visitors, and domains. The Optimize and Accelerate plans add their Ai-powered Smart Traffic feature, which within 50 visits will send people to one of your landing pages that is more likely to convert.
Unbounce is a good all-around page builder for marketers looking to grow the business.
4. GetResponse – best all-around lead generation tool
GetResponse is a multi-functioning marketing software, much like ConvertKit. You’ll get access to various products targeted toward website builders, email marketing, marketing automation, and conversion funnels.
One of those features is the GetResponse landing page builder, which lets you create a wide range of mobile-responsive pages using their intuitive editor.
You can use the editor to change all the elements within the templates, pick from thousands of free stock photos and make them your own with your branding to help convert your customers.
Some of the GetResponse features include:
- Over 200 landing page templates to pick from
- Drag & drop landing page builder
- Publish on GetResponse or your own domain
- Performance and Analytics tracking
- Free plan available (1 landing page)
GetResponse has a free landing page builder with free email marketing and a free website builder. This plan is limited to 1 landing page with up to 1000 visitors.
The paid plans start from £10.66/month, giving you unlimited landing pages and unlimited visitors and autoresponders, A/B testing, and tracking.
GetResponse is a marketing software that can help you increase your sales and sign-up conversions on a budget with its landing page feature.
5. Elementor – best landing page builder for WordPress
If you’re running your business website on WordPress CMS, it could serve you well to add a landing page builder optimized for WordPress websites.
Simply download the Elementor WordPress plugin to your website, and you’ll be able to use the Live Drag & Drop Editor to create and change up your pages or templates the way you like, you guessed it, no coding required.
It is perfect for small business owners, freelancers, and entrepreneurs looking to streamline how they create new landing pages that look good across all devices, thanks to the responsive design.
Created to make web design and development easy, Elementor also makes creating landing pages easier for marketers. You’ll be able to add custom forms and create unlimited landing pages only restricted by your imagination.
Elementor integrates with CRM software and Marketing tools like Mailchimp, Hubspot, Drip, MailerLite, and more to help you access your data and send the right information to the right people at the right time.
Not limited by visitors or contacts, the Elementor plugin does come with a free plan which limits some of the features, or you can choose from their 4 paid plans starting from $49/year for one website.
If you’re looking to enhance your WordPress website marketing campaigns with custom landing pages, Elementor might be the right option for you.
Which landing page builder is the best?
Most online software has grown beyond its humble beginnings of just being a creator of landing pages.
With many, you’ll be able to develop marketing pages and send emails, analyze your stats, create websites for free, and add lead generation tools like sign-up pop-ups and alert bars to your websites.
The best for you and your business will depend on your end goals and your budget.
If you’re after a free page builder, then ConvertKit is a great option. If you’re after a self-hosted landing page builder, Unbounce is a good option.
Leadpages provides a comprehensive marketing service that combines an easy-to-use landing page builder with other features to help maximize your conversions and sales.
Go try out the free trials, and get to know how the software works before you purchase to make sure it’s the right fit for you.
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