Best AI Copywriting Tools to Help You Create Content Quicker
Creating great content that attracts and converts readers can be time-consuming. Researching content ideas and coming up with SEO-rich titles and posts that can beat the competition in SERPs isn’t easy, especially as there are over 1.93 billion websites worldwide.
Fortunately, AI copywriting tools like Surfer can help you fill in the gaps, significantly reducing the time it takes to create content for websites, social media, landing pages, and more, all with SEO in mind.
AI tools aren’t perfect, they take time to learn, and you’ll still have content editing to do while you’re creating, including adding other media like images and videos to make your SEO content stand out from the crowd.
What artificial intelligence copywriting software can do for you is create content that can attract new visitors to your website and save you hours in the process that you can use to spend generating more content or on other aspects of your business.
My pick of the best AI Copywriting Tools:
Let’s take a look at each one and find out the features, pricing, and why they’ve made it onto this list.
1. Jasper.ai
Jasper is an Artificial Intelligence writing assistant that makes it faster to create all types of written content for all aspects of your business, no matter how big or small.
Whether you’re writing content for your business website, using one of the best blogging platforms to write blog posts, email campaigns, or creating social media posts, Jasper has been trained to help you.
Jasper helps create original, keyword-rich content that’s plagiarism-free, increasing the likeliness that it will rank higher and decreasing the chance you’ll end up with a Google penalty.
You can use Jasper to help with:
- Writing content 2-5x faster
- Creating variations of posts and copy quicker
- Writers block – generate content ideas based around keywords
- Scaling your content marketing strategy
- Creating content in over 25 languages
With most of the legwork done for you, Jasper helps remove the stress for copywriters and can help reduce the cost for small businesses looking to hire freelance copywriters when all they need is an AI writing assistant instead.
Depending on the number of words and features you need, Jasper offers two price plans starting at $29/month for up to 20,000 words per month.
The basic starter plan will get the average copywriter started. Still, you’ll probably need The Boss Mode Plan if you’re writing for business. Starting at $59/month, this includes the Plagiarism Checker, longer written content pieces, higher word limits, SEO keyword suggestions, Grammarly Basic and Revision History.
With 5-star reviews across comparison websites, it’s my number one pick for now.
2. Surfer
Surfer combines AI copywriting software with SEO keyword research tools to help you find the best content opportunities and help you outline your content strategy and posts.
This software has multiple parts helping you with different areas of your content creation strategy.
- Content Planner – help find keyword ideas and topics to write about based on a seed keyword. Help outline your content marketing plan for weeks and months to come.
- AI Outline Generator – generate headings, subheadings, and paragraphs with the keywords highlighted based on your competitors in search
- Content Editor – add your content or AI-generated content and get a real-time SEO score of how it can perform against your competitors. Get keyword ideas and headings, and find NLP phrases to add to better your content AI generated or not.
- SEO Content Audit – helps you find SEO errors, repurpose & update old content to help it rank higher in search
Surfer’s AI content outline generator and combination of tools for SEO help save time on content creation for marketers and copywriters, helping bring both worlds together in an easy-to-use interface.
Regarding pricing, there are three plans available limited by the number of content edits, audits, and team members you want to add.
The Basic plan at $49/month is great for small websites and blogs looking to create new content and edit existing content. The Pro plan at $99/month is aimed at small businesses that churn out at least 30 posts a month, while the Business plan at $199/month is for SEO content writers or businesses with over 70 posts a month in their content calendar.
You can get a 7-day money-back guarantee no matter which plans you choose, so you can test it out and see if it’s the best AI writing assistant for you.
3. Anyword
If you’re looking to optimize your copy using AI, Anyword has the tools you need to do that.
Whether it’s:
- Headlines
- Product descriptions
- Blog posts
- Ads on Facebook, Google, LinkedIn, Twitter
- Writing copy for Emails
Anyword AI can help you create them and more.
Simply enter in a few details, including your keywords, and you’ll be able to generate copy quickly with a few variations available if you don’t like the first results. You’ll get a predicted performance score showing how well it thinks your copy will perform based on its metrics.
You can even train Anywords’ AI to write in your tone and voice to engage better with your audience.
Used by big brand names like RedBull, NBC, and Ted Baker, it can help marketers, entrepreneurs, agencies, and businesses save time generating plagiarism-free copy on a daily basis.
Available in a range of languages, including English, Spanish, French, German, Chinese, and Italian, Anyword’s data-driven copywriting techniques can help increase conversions by 30%.
You can try Anyword for free using the Free, no credit card required, which gives you access to write up to 1000 words per month. Not great for writing blog posts but ok for generating headlines, introduction ads, and to create landing pages.
The paid plans include:
- Data Driven Basic $79/month (billed annually) – 30,000 words
- Data-Driven Unlimited $239/month (billed annually) – unlimited words
- Enterprise $999/month (billed annually) – unlimited words, more people, API access
It’s not the cheapest copywriting tool on the market, but it will save you time and help you produce better-converting content.
4. Copy.Ai
Over 1,000,000 marketers use CopyAI to help write better headlines, blog posts, product descriptions, and more, including businesses like eBay, Microsoft, and Nestle.
That doesn’t mean that if you’re an independent copywriter, freelance content creator, or small business owner CopyAI can’t help you.
With CopyAI, you’ll be able to create Ad Copy, Sales Copy, Product Descriptions, Website headlines, meta descriptions, Social Media Content, and more.
Pretty much the same content types you can generate copy for with Anyword and Jasper.
It’s easy to use, produces concise copy, and helps you save time by letting you enter in your title, a small brief, and pick from what type of content you want the ai writing assistant to create.
It’ll then generate rows of results for you to pick from, helping refresh your creativity and letting you spend more time doing other aspects of your business.
CopyAI also happens to be one of the cheapest AI copywriting tools that help you write website content for as little as $35/month (billed annually), giving you access to:
- Unlimited credits
- Unlimited Projects
- Over 25 languages
- 90+ copywriting tools
There’s also a free CopyAI plan which comes with 10 credits a month and gives you access to all of their tools. Worth a look if you’re looking to create content on a budget.
5. MarketMuse
Content creation is a time-consuming affair, so I am always grateful whenever I can get some of my time back, whether that’s in my day-to-day life or when it comes to creating copy.
MarketMuse can help with that second one. Much like Anyword, MarketMuse is a data-driven content creation software that does the research and content writing for you, helping generate more content quicker and grow your business faster than the competition.
To help you create a content strategy, Market Muse makes sure that the content you create or the software creates covers many of the ranking on-page SEO factors that help you get your content to the top of search engines.
There are many different tools in one here, depending on what you want to optimize.
- Optimize – get real-time feedback on how well your content performs and covers your topic based on your competitors. Make changes, add keywords and see your content score rise.
- Content Brief – stop guessing what to add to your content. The content brief analyzes the competition to see what headlines and content you need to add to your page for it to rank. It helps create copywriting briefs quicker and easier.
- Research – enter a topic and/or URL, and you’ll get a list of related keywords with search volume, trend, CPC price and suggested variations.
- Compete – sees what pages are currently ranking for a term or URL and get content suggestions on what to add to your pages to compete
- Questions – find questions that people are asking about your keyword and help create FAQ content to add to your website
- Connect – get internal and external linking strategy to help your content rank higher
MarketMuse is an all-in-one content creation tool that, with its built-in, AI might not write as much copy as the others on this list but can provide a wealth of information on what to write.
With the MarketMuse free plan, you’ll get access to 15 queries per month across all of the different applications. Great for small content creators looking to optimize old posts or find new trending topics to write about.
When it comes to the paid plan, it comes in at $7,200/year. It’s not cheap by any means. With 100 queries per month limit, unlimited projects, and data export available, it’s targeted to content marketers and small businesses with a generous marketing budget.
Which is the best AI copywriting tool?
Any of these AI tools for copywriters that can save you time and money, whether that’s in researching ideas, writing headlines, ad copy, or website content, are worth it.
As the saying goes, time is money, and if you can be more productive writing content that can increase conversions using these tools, it will outweigh the cost of the tools in the long run.
CopyAI is the best bet here, with a good free plan and cheap paid plan giving you some great results for little investment if you’re on a budget.
The Jasper writing assistant is an in-depth artificial intelligence tool that’s easy to use and covers a wide variety of content areas, perfect for marketers and small businesses alike.
Go take a good look at them all. There’s no denying that free or paid AI writing assistants can be an excellent way to speed up your content creation funnel.
Is the content any good?
Depending on the software you choose, you will need to edit and rephrase some of the content that it suggests. Not all suggestions will be coherent with your search terms and phrases, but that is down to you learning how to use the tool and write better briefs to generate content from.
Anything that can save time and money is a win in my books. Just be sure to read carefully what’s created and pick one with a plagiarism checker built in to avoid getting on the wrong side of the search engines.
